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Saturday, 31 May 2014

Land of Lost Content

It's not every day that you return from a day out with your ears ringing from the chatter about the amazing things that you've just seen - but today was one of those days because this morning, as the rain lifted for the first time during the kids half term break, we headed 84 miles into the depths of Shropshire to visit the Land of Lost Content.

Hidden away on a side street in the small town of Craven Arms, the Land of Lost Content is a vintage lovers dream. Housed over three floors, in the old Victorian Market Hall, it's undoubtedly, the world's largest and most heart warmingly, awesome archive of British 20th Century popular culture. 

Meet Stella Mitchell, owner and curator of this quaint, quirky chronicle of artefacts that would normally have been thrown away.

Stella Mitchell Land of Lost Content
Image source : Shropshirestar.com

Her vision has simply been, to capture a snapshot of everyday life in Britain but the Land of Lost Content goes way, way beyond that.

From Victoriana to modernity, almost everything of consequence is catalogued into display sections that absorb, intrigue and delight. It's historical, it's retro, it's 'OMG I remember that, I loved it and I want it again!'

Land of Lost Content
Land of Lost Content van : Electrical equipment : Toys
Land of lost content vintage fashion
Underwear : 60's tea towel : Vintage rocking horse : Big Eye Art
Land of lost content vintage computing
Wartime milk : The computer revolution : Charity collection box : The post office
Land of lost content vintage Biba
50's swimwear : 60's plastic toy : Twiggy : Big Eye Rug (I need that in my life)

If you have even the slightest interest in modern British history, you simply have to visit the Land of Lost Content. When I grow up, I want to be like Stella. Actually, scrap that, I want to be Stella. 

Open Daily 11am-5pm except Wednesdays. Last admission is 4.15pm. We arrived at just after 4pm and need to return for a second visit as we didn't have enough time to take it all in, so get there early.

Land of Lost Content, The Market Hall, Craven Arms, Shropshire SY7 9NW.


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